Today is the World Wildlife Day, proclaimed by the United Nations General Assembly in 2013. This year it is celebrated under the theme “Listen to the Young Voices” to encourage young people, as the future leaders and decision makers of the world, to act at both local and global levels to protect endangered wildlife. Today, we were happy to celebrate it in partnership with Friends of Maasai Mara (www.friendsofmara.org), who organized screening wildlife documentary films to children in the local schools and taking pupils from three schools to the Maasai Mara National Reserve. We took this opportunity to donate to the kids the coloring wildlife conservation book “Let’s Go Wild”, which we produced together with the Laikipian (http://laikipiaonline.co.ke/). After that, Dr. Elena Chelysheva (the head of the Mara-Meru Cheetah Project) accompanied pupils and their teachers on their safari to the Maasai-Mara National Reserve. It was for the first time in their life, that they could observe elephants, lions and highlight of the day – cheetahs up close and learn about their behavior and habits from Joseph Kan’ethe and Vincent Nkai – experienced and dedicated guides from the Mara Intrepids camp (http://www.heritage-eastafrica.com/tented-c…/mara-intrepids/) and from Dr. Elena. By emphasizing the uniqueness of African wildlife and importance of its conservation, we hope to encourage in kids a sense of pride in owning such a diverse wildlife. Emphasizing the uniqueness of African nature and importance of its conservation, we hope to encourage in kids a sense of pride in owning such a diverse wildlife.