Affiliative behaviors – physical contact, joint rest of the group members and social grooming play significant role in the life of social species like cheetah. Social grooming (or allogrooming) is one the most important behavioral patterns. On one hand, it serves to remove parasites and dirt, especially in hard to reach places to help keep the animal’s health in good condition. On another hand, it plays crucial role in reinforcing family links and in forming and maintaining social bonds between individuals. Cheetah cubs demand attention from the mother by initiating grooming with her, as social grooming helps them maintain mental stability and self-confidence.